I’m a big fan of Glossier. Their products are simple, straightforward, and they give the average woman an effective product with an element of trendy luxury. The pink packaging is cute, instagrammable and the everyday person is able to afford a product that their favourite influencer uses.
Most recently Glossier has changed their generation G formula and thus I can only comment on their old formula (I can only imagine it’s improved) Their old formula is creamy and extremely buildable. It starts off as a stain and finishes off as an opaque wearable lipstick, the edges are left soft and the inner lip is well colored.
The Glossier Jam formula has decent staying power and when reapplication is required it’s very quick, easy and doesn’t require a mirror. I like always having at least one of these in my bag because they’re fuss-free, SO reliable.